Senior Digital Marketing Manager, TheraSphere Direct-to-Patient

Onsite Location(s):
Maple Grove, MN, US, 55311

About the Role:
This Senior Digital Marketing Manager (DMM) will develop and execute a best-in-class digital patient marketing program in support of the growth of our Thera Sphere business. This will include close collaboration with product marketing, activation and strategy partners, deploying a comprehensive digital strategy to educate and engage patients and caregivers, moving them through the funnel from awareness to action. This DMM must be comfortable working in a fast-paced and entrepreneurial environment, wearing many hats as the team looks to conduct research, deploy pilot programs, measure results, refine and optimize tactics.

Responsibilities include development and execution of a comprehensive digital strategy, including web strategies, digital media plans, automation, data and list management and KPI development and reporting. This DMM must be prepared to innovate, demonstrating agility and resilience as we engage patients at scale.

Qualified candidates have proven expertise in web and .com platforms, paid media campaigns, email nurture programs, customer relationship management (CRM) marketing (Salesforce and Marketing Cloud a plus), SEO/SEM campaigns, and social media marketing (both organic and paid) that drive business results among healthcare providers (HCPs), consumers, and patients (DTP). This role works closely with other Digital Marketing Managers and Producers, Product Management, and Marketing Activation, contributing to overall strategy with a strong focus on execution and activation.

Work Mode: This role follows a hybrid work model requiring employees to be in our local office at least three days per week at our Maple Grove facility.

Key Responsibilities:

• Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels.
• Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences.
• Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey.
• Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
• Regularly monitor analytics for campaigns and digital channels, collaborating with corporate and division analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.
• Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.
• Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in.

Required qualifications:

• Bachelor’s degree in a relevant field, with a strong preference for marketing.
• Minimum of 5 years of experience in marketing, communications, and/or digital marketing.
• Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs.
• Proficiency in Google Analytics and data visualization tools such as Tableau.
• Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies.
• Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
• Willingness to travel up to 10% based on business needs.

Preferred Qualifications:

• MBA or advanced degree in a related field.
• Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud.
• Ability to challenge the status quo and identify opportunities for innovation.

Requisition :602764

Minimum Salary: $82600

Maximum Salary: $156900

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.