Vice President, Marketing
Listed on 2025-04-23
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy, Branding Specialist / Ambassador -
Management
The Vice President, Marketing is a key member of Medica’s Leadership Team responsible for developing the overarching marketing strategies and plans to meet yearly business objectives and goals for all lines of business across three brands and their associated geographic markets - this includes D2C acquisition and B2B marketing as well as Brand advertising. The VP will lead a team utilizing consumer data, analytics and research-derived insights to create the associated go-to-market programs most likely to meet consumer and business needs to achieve and support business growth.
In addition, the VP is responsible for communications and RFP responses.
Reporting to the SVP/Chief Marketing & Experience Officer, the VP has cross-matrixed reporting accountabilities to the SVP/GM, Government Programs; SVP/GM, Individual & Family Business; and SVP/GM Commercial Markets, and Market Leader President and associated MN, WI, NE, MO market leaders. In addition, collaborates across the enterprise to ensure alignment and integration and establishes key partnerships with Sales, Product Development & Management, Customer Service, and Operations, and IT to advance marketing and experience.
The VP is responsible for establishing and maintaining critical relationships with external sourcing partners and overseeing the work product of Medica’s direct marketing/performance marketing agency partner(s), brand advertising agency partner, production partners, and freelance talent.
Key Accountabilities:
- Develops overarching marketing strategy and projected results and leads team to develop strategies for each line-of-business and geography.
- Oversees the development of marketing/media plans, and execution of direct-to-consumer acquisition marketing in support of D2C market segments that is performance-based, measurable and results-oriented.
- Leads communication and collaboration/debate across Markets VP+ levels to gain alignment on strategies and investments.
- Oversees the development and execution of brand advertising strategies, programs and initiatives in support of all lines of business, that is performance-based, measurable and results-oriented.
- Oversees the development and execution of commercial sales marketing and RFP responses in support of new business, existing business and customized client needs and product offerings. Additionally oversees communication for provider, broker and employer audiences.
- Leads communication and collaboration/debate across Commercial and Market Leader VP+ levels to gain alignment on strategies and investments.
- Lead cross-company development of member engagement strategies to manage and improve STARs member experience ratings including but not limited to CAHPS and HOS member surveys.
- Leads communication and collaboration/debate across with STARs, Clinical, Operations and Product to gain alignment on strategies and investments.
- Establish and continuously modernize KPIs to measure the effectiveness of marketing and communication initiatives and make data-driven decisions to inform strategies and optimize results for D2C and B2B marketing campaigns and member and B2B communications.
- Leads communication and collaboration/debate across Markets VP+ levels to derive insights and optimizations.
- Oversees management of annual budget and development of variable performance-based investments in support of dynamic and changing market needs.
- Leads overarching business case development and socialization at C-level for marketing/media spend.
- Builds and shapes a highly effective marketing organization by hiring, training, motivating and setting leadership direction for team members that support D2C and B2B market segments which includes 3-5 sr director level direct reports and multiple director-level Team size 30-50 exempt FTEs plus contractors.
- Responsible for developing future operating model needs, maximizing team resources and skill sets and developmental…
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