Performance Marketing Analyst Denver, CO Dallas, TX

At Havenly Brands, we believe that everyone deserves a beautiful home they love. Founded and headquartered in Denver since 2014, we've grown into the #1 interior design service in the country.

We believe home is a place for personal expression – a place that can inspire, comfort, delight, and work hard for you. We believe that a home should be livable, not precious; distinctive, not bland; beautiful, but attainable. That’s why we’re bringing together best-in-class home brands alongside innovative designer services to offer unprecedented access to personal, inspiring design. We’re building this generation’s premier destination for all things home.

Alongside our award winning design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Inside, St. Frank, and The Citizenry. Our family of brands is growing and we’re looking for amazing people to join us on this journey!

We are seeking a Performance Marketing Analyst to join our Growth Marketing team to help drive long term growth for the business by providing actionable analysis and empowering stakeholders across the business to make data-driven decisions. This person will be part of the Growth team responsible for driving customer acquisition and retention and ultimately revenue for all Havenly Brands through all forms of paid advertising including digital, print, email and influencer marketing.

Who You Are

We are looking for a team member who is not afraid to roll-up-their-sleeves and is focused on delivering measurable results. You should have direct, hands-on experience in marketing analytics, forecast modeling and marketing attribution platforms. You are dependable, detail oriented, self-motivated, and highly organized. Like our team, you should be customer and brand-focused and naturally curious about new ways to help grow our business and make our marketing investments efficient and highly profitable.

You thrive in an in person work environment but are also comfortable collaborating across multiple teams located in multiple geographies. We are looking for someone who is curious and motivated by business problems and has the skills to analyze and manipulate data across multiple brands and multiple data platforms. You help drive short and long term growth for the business by providing actionable analysis and empowering Growth Marketing stakeholders to make data-driven decisions.

• Partner with the Senior Director, Growth on all aspects of marketing analytics, incrementality testing on performance marketing channels, multi touch attribution and mix media modeling (MMM). Then leveraging these measurement tools and capabilities to help develop recommendations as it relates to optimizing the budget across performance marketing channels.
• Developing rigor and processes around marketing measurement and analytics for a multi-brand home furniture, decor and interior design business.
• Own building monthly forecasts leveraging pre-built models by analyzing historical data and inputting assumptions on key marketing metrics to ascertain ability to hit pre-set financial targets; share output with Director for input and evaluation
• Co-own the relationship with our 3rd party Marketing measurement vendors and drive testing roadmap; partner with internal Growth stakeholders and vendors to understand data and inform investment decisions
• Partner with Growth stakeholders on ongoing and consistent analytics across all marketing channels (digital, print); ensuring processes are in place for continuous evaluation of tactics by optimization and channel to best optimize for the KPI
• Develop more robust reporting and analytics around CAC, CPO and LTV for each brand and report out on results regularly; continually update break-even points and LTV/CAC ratio targets based on the latest business trends for each brand
• Partner with Analytics team to further develop Customer Metrics dashboards (acquisition, retention, reactivation, LTV, CAC, etc.) to best serve the needs of the Growth team
• Partner with Finance and Strategy on annual and monthly forecast targets and update Growth teams’ monthly…