Senior Director of Corporate Public Relations & Communications

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Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a Senior Director of Corporate Public Relations & Communications to join its team. This is a great position for someone who is looking to expand their career and join a company with a fun, fast-paced and inspirational culture.

NOTE:
This position will be hybrid out of one of our Corporate locations:
Boca Raton, FL, Woodbury, MN, or Seattle, WA

Job Summary

The Senior Director, Corporate Public Relations & Communications (SDPRC) will focus on competencies that align with purpose-driven storytelling, brand and corporate reputation strategies. This role provides timely narratives that reinforce the company’s mission, vision, & values. The SDPRC develops and leads quick issues management and crisis response plans, while managing the public atmosphere during potential business or industry-specific challenges. This role requires a pro-active, well-written, & influential communicator with an outstanding background in media relations, issues management, crisis communications, & stakeholder engagement.

This role will require collaboration across multiple departments and brands to provide comprehensive PR and communications strategies that aid Purpose Brands business objectives and priorities.

Purpose/Impact: (Duties & Essential Functions)

The Senior Director of Corporate Public Relations & Communications (SDPRC) is responsible for shaping, protecting, and growing Purpose Brands’ reputation through strategic public relations, media engagement, and corporate communications. This leader will oversee crisis communications management, internal and external communications, and high-impact industry leadership, ensuring alignment with business objectives while fostering corporate and brand trust. This role will report to the Chief Commercial Officer and will collaborate widely with various executives across Purpose Brands and its portfolio.

Shape, Protect & Grow Purpose Brands’ Reputation

• Develop and execute a comprehensive corporate PR and reputation management strategy to enhance company credibility and visibility.
• Serve as a key advisor to executive leadership, providing insights on company and brand perceptions, issues and crisis mitigation, and reputation-building opportunities.
• Collaborate with franchise communications teams to ensure consistency in the messaging and flow of communications with franchise networks. Collaborate with master franchisees and international teams to ensure global consistency in voice and engagement.

Corporate Communications Strategy

• Develop and implement a corporate communications framework that strengthens Purpose Brands' positioning with key stakeholders.
• Provide clear, concise, and impactful messaging across business priorities, industry trends, and leadership initiatives.
• Ensure legal compliance and proper usage rights for talent, music, and media contracts.
• Oversee the fundamentals: company bios, photos, key messages, issues statements, media guidelines for employees and vendors, and other key tools and assets.
• Ensure the voice of public-facing owned channels—website, Linked In pages and more—are consistent and aid the efforts to shape and grow the reputation of Purpose Brands.

PR & Media Relations

• Lead media relations efforts, securing earned media coverage that aligns with Purpose Brands’ mission and business priorities.
• Manage relationships with PR agencies and key media outlets, ensuring strategic alignment and consistency in messaging.
• Provide media training and coaching to executives and subject matter experts.
• Leverage data and analytics to measure PR effectiveness and optimize media strategies.

Issues and Crisis Communications Management

• Oversee crisis communications strategy, leveraging and updating the company Crisis Communications Playbook to proactively identify, assess, and respond to potential risks.
• Act as a key spokesperson…