Contact Page - MBA in Luxury Brand MGMT in Milan & Paris

Accademia del Lusso, Milan:
Earn a prestigous MBA in Luxury Brand Management in Milan and Paris! Accademia del Lusso in Milan and Mod’Art International in Paris are leading European training institutions in the fields of Fashion and Luxury. They have joined forces to offer this unique one-year MBA program taught in English to students from around the world.

Email: Contact us below

MBA in Luxury Brand Management Degree - Taught in English:
Course Duration: 1 year
Course Structure: 1st term in Milan, 2nd term in Paris, 6-month internship

Dedicated to the Management of Excellence, this international study program is designed to prepare you to fill executive positions within luxury businesses worldwide. It provides a global yet in-depth vision of luxury management in two of the world’s most powerful influences within the luxury sector: Italy and France.

The aim of our MBA program is to equip you with the tools for comparing and experiencing for yourself the mechanisms and excellences behind these major luxury authorities. On completion of the course, you will have not only gained expert knowledge of the systems but also invaluable analytical and critical skills.

Certification:
On successful completion of this program (including the internship), you will be awarded the French BAC+5 Degree issued jointly by Mod’Art International and Perpignan University UPVD. In addition, you will be awarded the joint ADL-Mod'Art International Professional Certificate.

Course Content:

Term 1 - Milan: 
Introduction to Fashion Districts & Luxury Brands, Management Organisation, Italian Luxury Groups & their Marketing strategies, Luxury Business development strategies, Consumer behaviour, Intellectual Property Law and Counterfeits, Creating a business, Italian Trademarks, Decoding the Market, Sociology of Fashion & the Anthropology of Luxury, Understanding the development of E-commerce, Press Relations & Event Management, Production & Collection, Art & Management, Luxury Visual Merchandising, Smart Textiles, and Professional Insertion including the study of Italian Conversation for Fashion.

Term 2 - Paris:
History, Culture & Sociology of Fashion & Luxury, Global Economy of Luxury Brands, Analysis of the Fashion and Luxury Industry, International Groups and their capacity for Innovation, The use of theoretical tools in Strategic Analysis, Accessories: Luxury Leather goods and Luxury Eyewear, Cosmetics and Perfume, Trends in the market of High Jewellery and Watch-making, Distribution Network Management, Being Present on Social Networks, The Role of Architecture in the International Image, and Professional Insertion including French as a foreign language, Italian classes and Workshops for CV and Internship preparation.

Internship - 6 months:
Considered part of the study path, the internship aims to solidify your knowledge and skills. It is an essential experience to ensure that you are fully prepared for the world of work once you complete the course.